IT began with a duck. A while ago contributors to an anarchic internet message board called 4chan started fooling others by luring them to click on interesting-sounding links. The clickers thought they were going to get the latest video game news or pictures of hot babes or celebrity gossip; what they actually got was a picture of a duck on wheels. They had been “duck-rolled”.
Then an idle inspired prankster changed tack and replaced the duck with a video of Rick Astley singing his 1987 classic 'never going to give you up' creating the (so far) largest viral video on the net (You tube hits of 7m last month) - hence Rickrolling.
The whole principle of the prank is to take you somewhere you had not expected to go - whether this is a pleasant or unpleasant experience is entirely subjective.
This kind of reminded me of the track record of so many 'religions'. You 'click on God' and the network ends up taking you somewhere else entirely.
LOVE ROLLING, in the spiritual sense, is absolutely different. The whole purpose is to go where you had not expected to go, do what you had not self-wished to do, be what you had not thought yourself to be (thought being the operative word here).
UNCONDITIONAL LOVINGNESS is the biggest,best,most invigorating trip you'll ever take....when you 'clicked on the life url' you started the networking.